Sabrina Melendez, private jeweller, working at her bench in her Toronto studio

Brand Philosophy & Process

Sabrina crafting jewellery
Image from Janine Jewels

The Soul Behind Every Jewel

Why Our Jewellery Feels So Personal (And How We Bring It To Life)

If you've ever looked at a piece of jewellery and thought, "That's beautiful, but it doesn't feel like me,"─you're not alone.


At Janine Jewels, we believe jewellery should speak for you. It should carry your story, reflect your personality, and feel something only you could wear. That's why every piece we create─whether custom, heirloom, or boutique─is designed with soul, intention, and you at the centre of it all.

A close-up of intricate details within a jewel
Image from Janine Jewels

We Don't Just Make Jewellery─We Translate Emotion Into Jewels

Here's something you should know about us: we're not in the business of mass production. We don't follow trends and don't believe in "one-style-fits-all."


We design for people who crave something different. People who care about meaning, originality, and craftsmanship.


Whether you're celebrating a milestone, honouring a loved one, or simply expressing your unique style─we're here to listen. guide, and create something that feels deeply personal to you.

Two silver earrings with engraved initials
Image from Janine Jewels

Your Vision. Our Craftsmanship. A Collaboration from the Heart.

Every project begins with a conversation─no pressure, no pretense─just us listening to what matters most to you. From there, we'll explore your ideas, the materials you're drawn to, and the story behind the piece.


We combine this with our classical training skills (hello, Geneva!) and years of goldsmithing expertise to bring your vision to life─down to the tiniest, most meaningful detail.

A sketch of a custom design
Image from Janine Jewels
A picture of the finished piece
Image from Janine Jewels

From Dream to Design: How the Magic Happens

Wondering what it's actually like to work with us?


We're all about transparency. That's why we've broken down our entire creative process─so you'll know exactly what to expect, from your first sketch to your final reveal.


A butterfly sketch with gemstones
Image from Janine Jewels

It's Not Just Jewellery. It's Your Story.

Jewellery should never feel generic or forgettable. It should feel like you─bold, strong, meaningful, and completely one-of-a-kind.


Whether you're bringing new life to a family heirloom or dreaming up something from scratch, we'd be honoured to craft it with you.


Two silver earrings with engraved initials
Image from Janine Jewels

Let's create something unforgettable together.